Monthly Retail Trade, Main Page
But at-house AR experiences can prolong the in-retailer product experience submit-buy, too. One key means is to combine product packaging into the know-how. For CPG manufacturers particularly, this lets you cross-promote other products, learn about your customers and the way they interact along with your merchandise, and deepen product engagement. One example of such is the collaboration between Shazam and retail model Bombay Sapphire.
Metrics like sales per square foot can show you the way profitably a retailer leverages the space that it owns to sell its merchandise. However, if you bring in a Lowes coupon to a retailer, the supervisor may honor it. In general, promotions from third-party retailers aren’t accepted at Home Depot. Again, permitting prospects to see what products really seem like of their residence creates an in-residence purchasing expertise with the “tangibility” of an in-retailer tour. This deepens engagement with the product, particularly through the pre-buy … Read More
